In an essay in the current issue of the IEEE Annals of the History of Computing, I explore the implications of the focus on “computing celebrities” in the popular press on the scholarly discipline of the history of computing. The recent passing of Steve Jobs has only exacerbated a long-standing tendency to focus on idiosyncratic, unrepresentative, highly mythologized geniuses such as the “two Steves” (Jobs and Wozniak), Bill Gates, Larry Ellison, and Mark Zuckerberg. I compare such cults of celebrity to early history of science, which emphasized (generally apocryphal) “eureka moments” (Newton’s apple, Darwin’s finches, Archimede’s bathtub) at the expense of nuanced, situated historical biography. I argue that the history of computing can draw some instructive lessons from the ways in which historians of science have learned to both harness the popularity of the scientific biography for good and overcome its inherent limitations and hazards.